Case Study · Nonprofit & Advocacy
Song for Charlie
Produced at Wondros, a mission-driven creative agency founded by Jesse Dylan.Counterfeit pills are everywhere — 1 in 4 contain fentanyl. Song for Charlie was founded by Ed and Mary Ternan after their son Charlie died at 22 after taking what he believed was a Percocet purchased on Snapchat. The organization needed to reach young people where they actually are — and move them before a life-or-death moment arrived.
A social media strategy targeting youth: data visualizations, a Spotlight Series honoring young people lost to fake pills, peer-to-peer program materials, and a 30-minute documentary — The New Drug Talk — produced with the California Dept. of Health Care Services.
Weekly custom content built for youth platforms — data visualizations, spotlight memorials, PSA-style video, and organic content that went viral on TikTok.
Fentanyl Fight Club — a school-based peer-to-peer program. Window clings, campus assemblies, narcan kit assembly events.
