Case Study · Advocacy Campaign
#ScienceWorks
Produced at Wondros, a mission-driven creative agency founded by Jesse Dylan.8.7M+
Social Impressions
3
Pilot States
Significant
Engagement Lift Across All Markets
The Challenge
Past pharmaceutical campaigns had failed to humanize the people behind the science — leaving policymakers with a one-dimensional view at a moment when COVID-19 vaccines and therapeutics were in development.
The Approach
#ScienceWorks features stories of hometown heroes — scientists, researchers, healthcare workers — finding cures and saving lives. The campaign influenced policymakers and drove a more balanced public understanding across all three pilot states.
Billboard Series
OOH placements featuring real scientists in their communities, in markets selected for maximum policymaker and media exposure.
Social Content
Weekly organic content — scientist spotlights, science-at-work stories, and COVID-era educational content.
