Case Study · Integrated Campaign · 2018 — Ongoing
NIH All of Us
Research Program
Produced at Wondros, a mission-driven creative agency founded by Jesse Dylan.
Build the most diverse biomedical research dataset in history — enrolling more than one million Americans with a focus on populations historically underrepresented in medical research. Communicating a complex scientific program across language, culture, and health literacy levels while building genuine trust.
Wondros served as strategic communications, integrated marketing, and experience design partner from launch in May 2018: a cohesive brand system for 100+ consortium partners, multi-channel campaigns, and deeply localized community engagement across hundreds of enrollment sites nationwide.
880K+ core participants enrolled — 4x the average biomedical study recruitment rate — with 80% from underrepresented populations.
Co-branded assets for 100+ health provider organizations in English and Spanish. Transit advertising, bus shelter ads, and roll-up banners in high-density markets.
