Case Study · Brand Campaign · 7-Year Partnership
MD Anderson
Cancer Center
Produced at Wondros, a mission-driven creative agency founded by Jesse Dylan.Expand from a regional Houston institution to a nationally recognized cancer center while defending the #1 US News ranking. Translate the complexity and humanity of world-class cancer research into creative that could move patients, donors, and the medical community.
We immersed ourselves in the MD Anderson community. The result: strong, emotional short films featuring doctors, researchers, patients, and families speaking directly to camera — confronting cancer without distraction. National TV, NPR radio, print in airports and prominent public spaces.
Multi-format digital content extending the broadcast creative into platforms built for earned attention.
National TV spots and short films — direct, unadorned, emotionally precise. No artifice, no overlay, no distance.
