Case Study · Public Service Campaign · 2024
Neighbor-to-Neighbor
Initiative
Produced at Wondros, a mission-driven creative agency founded by Jesse Dylan.863K
Total Ad Clicks
37%
Brand Recognition Lift
+15%
Awareness Lift Month 1
Gold
Shorty Impact Award
The Challenge
Strengthen community networks in under-resourced areas with high climate and disaster risk — building the social infrastructure that makes communities resilient before emergencies strike. Needed brand identity, a statewide campaign, and creative that works across highly diverse California audiences.
The Approach
Formative research with GIS mapping by NORC identifying climate-vulnerable zip codes, brand identity design, campaign strategy with UP/iHeartMedia, a community narrative film, weekly organic social, and a full media mix: paid social, display, OOH, print, and local broadcast.
Social & Display
Organic social content and paid display campaigns tailored to key California audiences.
